IBM PDF

The Power of Context



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Abstract


The digital universe is growing rapidly, doubling every two years. Enterprises have liability for 85 percent of the data stored in their systems. Such rapid growth creates problems for knowledge workers when they try to locate the information they need to do their jobs. This is where unified information applications step in.

Unified information applications can provide a wealth of information on one screen in a format that gives workers the context they need rather than remaining hidden in your company’s system. Some examples areas where a unified information system would help include:

  • Customer service
  • Marketing
  • Supply chain

To learn more about how to boost search productivity and improve customer service with unified information applications, read this whitepaper.